Olives, olive oil and wine are some of the products whose worldwide visibility will be boosted in key markets. The markets where communication will be more active are the United Kingdom, Germany, the United States, Canada, Japan, Singapore, China, Hong Kong and South Korea; followed by Switzerland, Russia, the Netherlands, the Nordic countries, Ireland, Taiwan and the Middle East.
Coordinated by ICEX, the campaign, which began last month and will have different actions until June 2021, develops the image of Spain as a country that safely feeds Europe and the world.
Special reference will be made to the environmental sustainability of the country with the largest ecological production in the world, and the food safety of products and innovation applied to agri-food production will also be highlighted.
The distinctive business values of the agri-food sector that were evidenced during the health crisis also will be emphasized. Values that have become evident in the effort made to guarantee the food corridor that has ensured the supply in Spain, Europe and the rest of the foreign markets, as well as in the diversification of its production towards the elaboration of basic sanitary material at a time of high world demand.
In addition to the media campaign, six documentaries will also be produced for the Euronews television channel, broadcasting on its entire digital platform, which operates in 12 languages and has a presence in 160 countries on four continents: Europe, America, Africa and Asia.
There will also be actions at events organized by ICEX, such as the Foods from Spain Middle East and Southeastern Asia Tour, to be held in Vietnam, Indonesia, Malaysia and Qatar; the Eat Spain, Drink Spain, in the United Kingdom; or the Spanish Wine Week importers’ fair, in Ireland.